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HOW TO GET YOUR MESSAGE ACROSS

August 14, 2017

 

Want to get your message across? Write it, don’t type it, shows new research commissioned by Clintons.

 

The Bilendi omnibus poll of 2,001 UK adults for high street greetings retailer Clintons shows several fascinating facts:

 

  • Handwritten notes provide a far greater emotional boost than digital messages.

  • Sentiment via tweets and Facebook messages are the least likely to have a lasting impression.

  • Positive handwritten notes make women happier than men.

  • Digital and printed ink messages are more likely to be scan-read.

 

 

While most of us are flooded with online messages every day, very few leave a lasting impression, according to the new research from Bilendi. Online messages such as tweets and Facebook messages are viewed as the least exciting medium to receive, closely followed by email correspondence.

 

The data, shows that handwritten notes provoke at least double the level of excitement when compared to other forms of text-based communication such as emails, texts and social media. Online messages fare the worst, with almost half (49%) rating Tweets and Facebook messages as the least exciting medium to receive.

 

Written notes also prompt the greatest level of engagement. An impressive 53 per cent claimed they are most likely to read handwritten messages in full, rising to 61 per cent for those aged over 65.

 

By contrast, the clear majority will scan messages received via social media with only eight per cent likely to read them in full. Printed words appear in second place when it comes to positive impact followed by texts and emails with social channels making the least impact.

 

Tim Fairs, VP of marketing at Clintons, said: “Interestingly, there’s a direct correlation between the ease of sending a message and the impact it has. Texts and tweets are often a button press away yet they are commonplace.

 

“In a world where email inboxes and mobile devices are brimming with unread messages, a physical handwritten note can leave a significant impression.”

 

An overall ‘excitement rating’ and ‘impact rating’ was calculated by comparing the points awarded to each form of communication. Impact was based upon receiving a positive message in each format and the relative effect on the recipient.

 

The infographic shows that handwritten messages cause the greatest satisfaction regardless of gender, although women responded more favourably, with 50 per cent saying a positive handwritten note makes them feel “very happy” compared to 30 per cent of men.

 

 

 

 

A straw poll of UK adults suggests most have stored between 1,000 and 5,000 unread digital messages across email and text inboxes, instant messaging apps and social networks.

 

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